Company Profile
Yangzhou Goldjoy Arts & Crafts Co., Ltd (formerly known as Yangzhou Hangjiang Jinyi Arts & Crafts Co., Ltd) began its journey in the1990s as a modest family-run workshop, and over the past three decades, has grown into a trusted medium-scale OEM manufacturer specializing in plush toys and soft home produtcs. Rooted in craftsmanship and driven by innovation, the company now operates a 13,000 square meter manufacturing facility in China, supported by a team of over 100 experienced professionals. With a strong commitment to quality and global compliance, Goldjoy consistently meets the highest international standards, certified/audited by SCAN, FCCA, ICTI, BSCI, GSV, GRS, WCA and ISO 9001.
The core of Goldjoy’s success is its vertically integrated production infrastructure, which covers everything from in-house design and stuffing production to dedicated quality control. Rapid prototyping capabilities allow for product development cycles as short as 3 to 5 days, enabling clients to bring their ideas to life quickly and efficiently.
Goldjoy stands out through its client-first approach to OEM solutions, serving as a reliable extension of well-known global brands. The company has built long-term partnerships with industry leaders such as Disney and Walmart, delivering high-quality character toys and seasonal collections tailored to market needs. Sustainability is embedded in every stage of the process, from OEKO-TEX® certified and recycled materials to eco-friendly packaging that aligns with global trends.
Our vision：To make Goldjoy the world’s most trusted name in plush, bringing warmth and delight to every home.
Our mission：To creat plush toys that spark joy, inspire imagination, and become cherished memories for generations to come.
Company Profile
Yangzhou Goldjoy Arts & Crafts Co., Ltd (formerly known as Yangzhou Hangjiang Jinyi Arts & Crafts Co., Ltd) began its journey in the1990s as a modest family-run workshop, and over the past three decades, has grown into a trusted medium-scale OEM manufacturer specializing in plush toys and soft home produtcs. Rooted in craftsmanship and driven by innovation, the company now operates a 13,000 square meter manufacturing facility in China, supported by a team of over 100 experienced professionals. With a strong commitment to quality and global compliance, Goldjoy consistently meets the highest international standards, certified/audited by SCAN, FCCA, ICTI, BSCI, GSV, GRS, WCA and ISO 9001.
The core of Goldjoy’s success is its vertically integrated production infrastructure, which covers everything from in-house design and stuffing production to dedicated quality control. Rapid prototyping capabilities allow for product development cycles as short as 3 to 5 days, enabling clients to bring their ideas to life quickly and efficiently.
Goldjoy stands out through its client-first approach to OEM solutions, serving as a reliable extension of well-known global brands. The company has built long-term partnerships with industry leaders such as Disney and Walmart, delivering high-quality character toys and seasonal collections tailored to market needs. Sustainability is embedded in every stage of the process, from OEKO-TEX® certified and recycled materials to eco-friendly packaging that aligns with global trends.
Our vision：To make Goldjoy the world’s most trusted name in plush, bringing warmth and delight to every home.
Our mission：To creat plush toys that spark joy, inspire imagination, and become cherished memories for generations to come.
Our Milestone
Key Moments in Growth and Compliance Journey
1992
Established 1,000 sqm production facility
2002
Officially registered as Goldjoy Arts & Crafts Co., Ltd.
2003
Achieved factory expansion to 13,000 sqm
2004
Obtained ISO 9001 Quality Management Certification
2005
Achieved 500K units/month production capacity
2007
Received Business Social Compliance Initiative (BSCI) audit report
2008
Secured Beijing Olympic Games licensed plush toy supply contract
2013
Passed Factory Capability & Capacity Assessment (FCCA)
2014
Selected as official plush supplier for FIFA World Cup Brazil
2015
Received Supplier Compliance Audit Network (SCAN) report
2019
Earned ICTI Ethical Toy Program Certification
2020
Achieved Global Recycled Standard (GRS) certification
Passed Global Security Verification (GSV) audit
2021
Received Workplace Conditions Assessment (WCA) report
2024
Scaled to 800K units/month via expanding and optimizing production capacity.
About the Founder
Zhao Yidan: When Commerce Meets Art
In the early 1990s, Zhao Yidan began his career as a product designer at a toy factory in Yangzhou, where he gained extensive experience in plush craft production. In 1996, driven by an entrepreneurial spirit, he returned to his hometown Zhaozhuang Village to establish Yangzhou Goldjoy Arts & Crafts Co., Ltd. During a period lacking policy support for private enterprises, this bold initiative initially faced skepticism. Through persistent innovation and strategic risk-taking, he transformed the small workshop into a globally renowned manufacturer, pioneering direct exports to Europe, America, and the Middle East.
Mr. Zhao Yidan graduated from Yangzhou University in 1992 with a major in Arts and Crafts Design. He is passionate about photography. When traveling with friends, he pauses to capture unfamiliar landscapes through his lens. He holds memberships in China Photographers Association and Jiangsu Provincial Calligraphers Association. His works have been exhibited nationwide, with published collections including “Harvest” (photography) and “Echoes of Qiling” (art book).
"Business is my responsibility;
photography is my breath.
True fulfillment comes from turning every product into a vessel of warmth."
